Design thinking goes mainstream – this video gives a behind the scene look at the Business Week awards for best designs.
IDEA 2009 Gold Award Winners
Over 30 products were given the top award in the International Design Excellence Awards (IDEA) 2009, organized by the Industrial Designers Society of America (IDSA). These ranged from innovative heavy-duty equipment to complex medical systems. The emphasis was on creating an appropriately user-friendly experience, whether that user is a veteran warehousing professional or a seasoned clinician. The Best in Show title was awarded to a company that is working hard to exorcise its past demons: Nike (NKE) won for its Trash Talk basketball shoe, made entirely from recycled materials.
Go here to see slides of the winners and go here for Business Week’s 27 most influential Designers.



Tue, Feb 2, 2010
Bruce DeBoer, Editorials