Can I Get a Witness?

Mon, Oct 26, 2009

Blogs, Fearless Creativity

Can I Get a Witness?

Using the word creativity is getting convoluted and possibly overused.  Semantics aside, creativity is basically an enigmatic black box in no urgent need of explanation until it serves a client, and then we need answers; we need witnesses.  We need presentation worthy processes and flow charts, or a portfolio of results so success rich it requires no authentication.  Rare is a product portfolio rich enough with creative triumph that testimonials are no longer required.

Testimonials are equal exchanges: nothing is more powerful than familiarity with greatness when attempting to strengthen a network. When I ask you to like me, you feel the emotional risk immediately unless I have a network of allies sending a clear message that my greatness is authentic and tested.

It takes years to develop skills enough to consistently deliver powerful messages.  Artists, musicians, writers, photographers all spend lifetimes glossing talent so the amperage will propel their massage above the din of a crowd.  It takes equal time to gain witness to those skills.

Networks are built because the hub gains equity as spokes are added.  Cynically speaking, testimonies are offered because a witness wants to be part of your greatness – it’s principally a selfish act.

A viral video co-created by a temporary assemblage of operators gains no testimony because there’s no expectation of repeat performances.  Discover the conductor of such an orchestra and in a flash we’ve found greatness with which we can associate.

At the risk of introducing a soundless tree riddle: we need witnesses to measure the imagination with which we use our skills to a creative end, but this is only necessary if our creativity is at the service of a client.

Honestly though, is there ever a circumstance where there is no client at all, and is it fair to claim that if a witness we seek, therefore a client we serve?

- by Bruce DeBoer

creative, Creativity, Crowd Sourcing, Imagination, Inspiration, Photographer

2 Responses to “Can I Get a Witness?”

  1. raymond Says:

    my testimonial:
    calm in a storm, bruce is a lighthouse.

  2. Bentley Restoration Says:

    Hi there, after reading this remarkable paragraph i am too
    cheerful to share my experience here with friends.

    my blog -Bentley Restoration


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