In 1966 at 10, my brother got a printing press for Christmas. No – not a Heidelberg – more like a Hasbro. Ah yes [whispered while dreamily gazing skyward] to be published, or better yet, owner of a media empire.
Continue reading...17. November 2005
hose search engine thingamabobs seem magical; type in a word or phrase and it finds them in seconds. Ever “Google” yourself? Witnessing your name show up on the first search page fills you with a peculiar pride, similar to seeing that passionate editorial you wrote for the Op Ed section of the paper. Then there is the cyber-joy in discovering that your website is first “O” worthy.
Continue reading...17. October 2005
All but universal is the concept of personal space, private space and intimate space. Violate any one of an individual’s invisible concentric orbits with no invitation, and reactions range from mild discomfort to freak-out. Do it on a regular basis and you risk jail-time. Almost certainly then, personal, private and intimate marketing space exists.
Continue reading...13. July 2005
Proposition: We have steadily integrated the Internet into our lives better than most businesses are integrating the web into overall strategy. The Internet is a channel that profoundly accelerated information and widened its access. The result is that the Internet is a great equalizer for businesses; fringe players can compete with the big boys. In turn, this underscores the importance of strategic positioning for both web based and more traditional businesses.
Continue reading...13. July 2005
When was the last time you read your website? If you haven’t changed it recently the answer is probably embarrassing – it’s a cob web. A great site will build customer relationships by responding to market needs with quick adjustments, in other words: dynamically. After all, isn’t speed and efficiency a key internet feature?
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17. November 2005
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