Permission To Suck

Life plus 70 years: copyright strategies

18. August 2006

Consider me a renowned painter universally appreciated for technique and creative vision. Buyers pain themselves to authenticate originals. Brush strokes and signatures are studied. Paints and canvas is analyzed. Money flows. Duplicates are nearly worthless in comparison to originals.

ROI Marketing – Same as it used to be

17. January 2006

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Anyone who’s worked at an advertising agency knows that “creatives” and “suits” are customarily confined to separate spaces – often on separate floors. Living dangerously is walking your client through the creative offices unannounced – account people typically avoid it. Suits know that unless their client would eagerly cheer Copywriters or Art Directors to victory in a game of Foosball, it’s safer to arrange the creative tour in advance.

Have a Cookie – no really – I Insist

17. December 2005

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If you’re like me, there are times when you enjoy a greeting as you enter a store. No – not Wal-Mart, that’s too much like the bu-by of airplane egress, I’m talking about an always remember your name type welcoming. Hearing “hey Bruce” when I visit Harry’s Guitar shop makes me a loyal boy; using [...]

Blog: Something My Son Does Along in His Room

17. November 2005

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In 1966 at 10, my brother got a printing press for Christmas. No – not a Heidelberg – more like a Hasbro. Ah yes [whispered while dreamily gazing skyward] to be published, or better yet, owner of a media empire.

Search Engine Overview

17. November 2005

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hose search engine thingamabobs seem magical; type in a word or phrase and it finds them in seconds. Ever “Google” yourself? Witnessing your name show up on the first search page fills you with a peculiar pride, similar to seeing that passionate editorial you wrote for the Op Ed section of the paper. Then there is the cyber-joy in discovering that your website is first “O” worthy.

More Internet Strategy

17. October 2005

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All but universal is the concept of personal space, private space and intimate space. Violate any one of an individual’s invisible concentric orbits with no invitation, and reactions range from mild discomfort to freak-out. Do it on a regular basis and you risk jail-time. Almost certainly then, personal, private and intimate marketing space exists.

Internet Strategy Primer

13. July 2005

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Proposition: We have steadily integrated the Internet into our lives better than most businesses are integrating the web into overall strategy. The Internet is a channel that profoundly accelerated information and widened its access. The result is that the Internet is a great equalizer for businesses; fringe players can compete with the big boys. In turn, this underscores the importance of strategic positioning for both web based and more traditional businesses.

Dynamic website – what happened to HTML?

13. July 2005

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When was the last time you read your website? If you haven’t changed it recently the answer is probably embarrassing – it’s a cob web. A great site will build customer relationships by responding to market needs with quick adjustments, in other words: dynamically. After all, isn’t speed and efficiency a key internet feature?