Visual metaphor is not only the staple of advertising but the backbone of all art. James Geary points out in his TED presentation (embedded) that metaphor is when we perceive X = Y. Though, in our struggle to understand visual abstractions, I believe we search for metaphor rather than analogy. We adore closure.
Continue reading...8. February 2010
Just in case you were wondering about my opinion, Volkswagen is the ad winner - for my money (not that it has anything to do with my money) - of the 2010 Superbowl spots and here's why.
Continue reading...1. February 2010
It’s important that we know our best work is yet to be produced. Our best is what is in us now, not what we – or others - admire about the past. Jazz Composer, Maria Schneider, has a story to illustrate this point.
Continue reading...25. January 2010
The committee is usually wrong; yet the crowd is commonly right and incredibly dull. If you’re part of the crowd you’ll be sourced and forgotten. Ji Lee and his bubble project is a good example of how it's done right.
Continue reading...14. January 2010
Lately, creative professionals are suffering the heartbreak of a fading uniqueness and coping with the pressure to add value in other ways. Clay Shirky gave his first TED talk in 2005. His institution v. collaboration presentation must have appeared abstract to more folks then than now, nevertheless, Clay’s talk hasn’t faded in value for those of us trying to recover our bearings in a once familiar profession.
Continue reading...21. December 2009
Creativity is principally the domain of an individual enhanced by great relationships, but just as a properly harnessed horse team can pull harder, the right creative team can produce more consistently powerful messages. That said, teamwork isn’t what crowdsourcing stimulates. Consequently, don’t expect a creative product superior to that which you’d get from a reputable individual or strong creative team. Fluffy the cat will probably fetch your morning paper more often.
Continue reading...14. December 2009
In the late 80’s the Apple Mac II taught us to set typography. Immediately anyone could set type. We didn’t hardly notice when the stat camera darkroom was reclaimed for storage, or when you’re local type house became a Mailbox Etc. or a Postal Instant Press (similar to Kinko’s). Creative destruction is no longer a concept but a lifestyle.
Continue reading...19. November 2009
Ask creative folks how their talent was revealed and you’ll probably hear a story of happenstance: my uncle gave me a camera, I got crayons for Christmas, my preschool teacher was a dancer or a likewise charming story of discovery. It seems as though the opportunity found them. The fit was good; Aptitude harmonizing with occasion led to passion. If only our Education System was interested in discovering talent.
Continue reading...5. November 2009
Vibrancy resides in the problem not the solution. Solutions are commodities. As well, we can find solutions waiting for problems, but how do we find problems? The tough creative challenge is defining the problem – finding the insight – inspiring the pen. Fact is, the solution may actually be in the problem once we find the discipline to define it. In this video from the idea centric website The 99%, Michael Bierut offers a peek at his design philosophy and examples of treated ailments. Regardless of the opening disclaimer about his creative nature, Bierut is a first-class problem finder.
Continue reading...29. October 2009
Terry Richardson reminds us that photography can be a very basic tool. By reducing it to a simple capture of emotions the authenticity is preserved, the blather is eliminated and it feels as personal as discovering photos on a friend’s Face Book page. Needless finesse of the craft is sacrificed to capture the raw motivation of the moment.
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25. February 2010
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