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Create Intangible Satisfaction – Rory Sutherland
In this video Sutherland reveals what I love about advertising. At its best, advertising adds value by altering our perception of the product. This may sound dirty but increasing your works intrinsic value would do wonders to your emotional health regardless of form, would it not? Adding intangible value can be just as satisfying as “real” value according to Rory Sutherland.
Continue reading...Steve McCurry: Arts and Minds
8. October 2009
McCurry is an adventurer, documentarian and photojournalist with a great soul, a big heart, and a celebrated pair of eyes. Steve is an anthropologist who endures with his subjects.
Continue reading...Keith “KK” Barrett – World Designer
5. October 2009
Good advice for marketers: When designing worlds, leave an impression that will surround the characters in the foreground, they carry their world with them. Keith KK Barrett talks about production design.
Continue reading...Ben Wiggins – Beyond the “Cool” of time compression
1. October 2009
I’ve seen time lapse before, who hasn’t? Maybe it’s a shaky seedling sprouting from the ground or a street scene with jittery people. Yet, there’s an emotion to Ben’s short films that I find unexpected. Not only is the still frame that captures the motion well considered but the motion itself has a power beyond the usual “cool” of time compression.
Continue reading...Dan Wieden, “Move Me Dude!”
11. September 2009
Dan Weiden - Principle at Weiden and Kennedy Advertising talks briefly about creating and communicating ideas about brands in a short Video.
Continue reading...Rebecca Saxe: How we read each other’s minds
10. September 2009
Quoting Alan Greenspan: "I know you think you understand what you thought I said, but I'm not sure you realize what you heard is not what I meant." In this Video, Rebecca Saxe explains how it's possible to understand Alan Greenspan. View video and read more.
Continue reading...More Crowdsourcing – Jeff Howe Video
3. September 2009
In this Video Jeff Howe - contributing editor at Wired - explains the what, why, and how to take advantage of a radically changed landscape. Jeff Howe first brought Crowdsourcing to light through an article in Wired Magazine back in 2006.
Continue reading...Do Different
2. September 2009
We feel before we think. We do before we feel. If logic follows, we need to do different if we are to think different. This 3 year old "Think Different" ad is a good reminder of what innovation doing different produces.
Continue reading...Creative Expectations
1. September 2009
Creativity isn’t just about being unique. Different for the sake of different can be shallow and self indulgent. Expectations are powerful; they are strong audience connectors. Just like a sales person who asks for “yes” repeatedly before making the sale, or when Bugs Bunny bamboozles Elmer Fudd by finding the rhythm of call and response [...]
Continue reading...SXSW Spec Work Discussion – Video
28. August 2009
SXSW Panel Video - Just as iStock photo invaded the stock photography market, other companies are harvesting amateurs in design, video production, or practically every creative service that can be commoditized.
Continue reading...Video Interviews with Creative Professionals
Editorials by Permission To Suck Contributors
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Permission To Succeed: It doesn’t take much to inspire brilliance
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Decide to Live; Good Advice from Ben Stein … No Really, That Ben Stein
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Looks Like We’re All Going to Return to Film Cameras
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Interview with The Martin Agency Creative Director Andy Azula by Big Buzz Kevin
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Clay Shirky’s Cognitive Surplus: We are changing how we use our free time.
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22. October 2009
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