Permission To Suck

Let Go of the Damn Rope

26. August 2009

Benchmarking industry best practices are the chips you need to stay in the game. You've got to learn the skills to do the work. However, benchmarking is anti-creative. It’s a game of follow the leader. Hold on to that rope kids, we don’t want to leave you behind. Nice short video the BMW produced in "06 demonstrates innovation, engineering and art colliding.

Crowd Source This

24. August 2009

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This is a marketer's Public Option: Leverage the intelligence of crowds. Collectively we are smarter that any one of us. This is utterly rational until conventional practice leads us to design by committee and the psychotic paralysis of group think. Harnessing the creative horde - without the pitfalls that brought us the Bay of Pigs disaster - is what Crowdsourcing attempts to do. The long tail has caused an atomization of marketing dollars and crowdsourcing is one of the new spray cans.

SOUR ‘日々の音色 (Hibi no neiro) – Co-Created Video

21. August 2009

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In this Video: BBH band fans world wide submitted webcam footage for this co-created celebration of the band's music. It's an example of crowd sourcing creative content. Crowd sourcing is somewhat controversial because many professionals feel they are being at once undercut, but also that non professionals, when tapped through crowd sourcing, contribute to the marketing efforts of large companies that return millions in profits without being justly compensated.

Innovation: Harder or Easier? Video

19. August 2009

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The amount of information we have at our fingertips is overwhelming. Develop a nervous twitch and it's probably due to an involuntary dodging of sensory bombardment we've learned from an early age. Experience and knowledge is vital for innovation but does this amount of information help us or slow us down? Perhaps it's a wash.

Clever – Video

14. August 2009

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I’m not sure this video is titled accurately but it is filled with fun clever advertising solutions. These will get your attention.

Classic Video: Creatives Grow Better in the South

12. August 2009

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Classic Video: Creatives Grow Better in the South

Zach Arias – on our creative journey – Video

11. August 2009

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As a photographer [certainly the same is true for other creative professions] we are inundated with “answers” and we automatically assume the other guy has the them and we don’t, yet the truth is, it’s in there – we own it - we just have to find a way to get it out. Photographer Zach Arias produced a great video about the angst of being in a creative field.

Make Lemonade – Video

10. August 2009

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In this video: An old friend of mine, Bob Weeks, shows up in this short trailer for a film called Lemonade. Somehow, it feels appropriate for the times.