Creativity is Counterintuitive

Fri, Dec 18, 2009

Bruce DeBoer

Creativity is Counterintuitive

Creativity can be so damn counter intuitive sometimes. For starters, “Ready, Shoot, Aim” can be as productive as its less ridiculed counterpart. Add the idea that time is money and creative digestion approaches 0.01 on the “doing” scale – plus – the decade’s trend of specialization and its corresponding vertical structure makes for a self perpetuating paradox.

Get creative by stop thinking? But wait, problems don’t solve themselves; as if the world would cease having problems once we stop thinking. What’s more, “Doing” isn’t exactly the end all since we might just “do” ourselves into obsolescence.

Yet, have you noticed how every time desperations surface, creativity is the savior? “Go be creative; innovate something”, is the riptide of current events. Our intuition tells us to swim back to shore when – in fact – we must move horizontally to survive.

Unsurprisingly, horizontal appears to be a waste of time given that we sleep in that position. “Hi honey, I’m home – what did you do today?” – How embarrassing is it to respond: “I was horizontal all day.” Out of self preservation, you’d probably invent something; further proof that desperation sponsors creativity.

Time to vertically integrate: There’s a balance to this creativity stuff – there must be. You’ll never reach shore if you continue swimming parallel to it.

- Bruce DeBoer

Creativity, Innovation, Vertical Integration

2 Responses to “Creativity is Counterintuitive”

  1. Nick Zegel Says:

    I’m always telling myself to “do” more – Less talk, more do but its not that easy…or is it? Balance is key as I’m learning more and more

  2. Scott Webb Says:

    act more might be better than do? less talk, more action. less do, more action.

    creativity has been known to feed on itself. The creative folks are always in a constant battle with our own essence.

    It’s very true that we’ll never reach the shore if we’re always, consistently in creative mode. We have to stop, get organized and blast the creativity into action. It’s the grunt work that makes the creative idea or project become tangible.

    I am sinking a bit and need to reach the shore!


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