Webster’s Definition of Commodity: a good or service whose wide availability typically leads to smaller profit margins and diminishes the importance of factors (as brand name) other than price.
I’ve been contemplating a question that is inevitable with access to the masses being what it is these days. Crowd sourcing is a hot trend so does that mean that creativity is now a commodity? Because I can find ideas, logos, photos, and even video production by conducting online contests that leverage egos and ambition, does that make creativity differentiated by price only?
My conclusion: Commodity and creativity – true creativity – are oxymoronic. If your creativity is low value, it’s not that creative.



Mon, Jul 27, 2009
Blogs, Fearless Creativity