“The most valuable creative people of the future are not those who can only write or art direct great TV or digital ads or even viral videos. The valuable creatives will be the ones who can do that when it’s needed, but can also move upstream to solve marketing problems through sheer inventive muscle. At least, those are the “upstream creative thinkers” I’m looking for at Ideasicle.”
Creativity Has Moved Upstream. Grab A Paddle.