A Tale of Two Sources: Crowd and Open

Thu, Apr 15, 2010

Blogs, Fearless Creativity

A Tale of Two Sources: Crowd and Open

The Bird House and “The Cabbie”

There is a difference between Crowdsource and Opensource, I’ve tried to illustrate the difference in this post.  I think the best way to look at the two is to follow the money, the creative control, and motivation.  When the money is on the side of creative control and motivation you’ll get innovation.  When it’s not, it more resembles exploitation. [updated: April 16, 2004]

The Bird House:

Bird House

On a weekend walk my wife and I came across our community’s annual Bird House Design Contest; apparently a local favorite unbeknownst to me.  There were nearly 100 bird homes in 6 or more categories – who knew it was that involved?  Excited, my wife ran through the designs doing a preliminary judging then a final run through as I waited having completed my vote.  Turns out, she is a much more thorough bird house judge.

Walking away from the event she said, “How fun was that”?  I said, “Well, that’s 30 minutes I’ll never get back.”  Wait, I suddenly feel like a bird house snob pronouncing only one or two barely worthy of my standards, yet I knew nothing of bird housing.

Every one of them looked like a bird house; that hole for the bird is a dead giveaway.  Is there some invariant form of bird home that birds comprehend; one that we’d dare not reject without risking vacancy?  What if I wanted to use design thinking to create a new bird house, where do I go to gain bird empathy or am I fated to derivative designs, i.e. where do I put the hole?

Maybe I’ll crowdsource this. Throw out a bird house challenge: describe the problem (new bird house design), set a price, get solutions from the crowd (via 99designs.com perhaps?), vet solutions, reward the winner, take ownership of the design, and retire on the sales profits.  I’ll send one to the design winner as a gift to be nice.

What do you suppose is a “fair” price for an innovative bird house design?  I want quality; I’m casting my net for brilliance; I want true innovation not some left over design sitting in someone’s closet.

Wait – how do I know who wins?  I know nothing but what looks good; I’m a visual guy – sure – but what if it looks great but functions like crap or is a huge bird disappointment?  I need an expert or better yet, I’ll bone up on all things bird.  Assuming I’ll never know bird “want”, I’ll immerse myself in bird “need”. Birds don’t really know what they want but sometimes they get what they need. It’ll have to be good enough.

The Cabbie:

Original still on which "The Cabbie" was based

Vincent Laforet is an LA based photographer and director.  He was asked by Canon to kick off The Story Beyond The Still. The story continues when the last frame of the previous video is used by the next artist to continue the story with their video creation – and so it goes.

It’s improv technique applied to video storytelling. The story is created by the artists, we get a cool story, and Canon gets publicity – everyone wins.

[via: The Story Beyond The Still]

It’s the first ever user-generated HD Video Contest where photographers become filmmakers, and we all see beyond the still. Last month Josh Thacker was chosen as the very first winner for his film “Job Security,” based on his interpretation of a still photograph at the end of the previous chapter, “The Cabbie,” shot by Vincent Laforet on a Canon EOS 7D. Josh’s film was the second chapter of seven, ending with a still photograph of its own for the Vimeo community to interpret. After a flurry of entries, Keegan Uhl’s “The Beach” was chosen as the winner for Chapter 3, and now, once again the question is posed to you, what do you see beyond this still?

advertising, Crowd Sourcing, Design, OpenSource, Video

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