“Design is not solemn” – Paula Scher

In 1948 America added a future iconic graphic designer to the population.  Paula Scher. Most would recognize her work from her years with CBS and Atlantic Records in the ‘70’s before her move to Time Inc. She later shingled her own design firm – Koppel & Sher and since 1991 has been a design leader at the NYC office of Pentagram Design Consultancy.

Paula Sher is a Hall of Fame designer and Grammy winner (not for singing but album design) – a designer’s designer if you will – who has contributed to the collection of MOMA and the Cooper-Hewitt National design museum.

So now that we’ve established her worth as a design spokes person, you are now free to watch her TED presentation:  Great design is serious (not solemn).

Also, if you want more, below the video box are links to a two part  interview on the influence of NYC on her creative output.

Paula Scher: The Geography of Design (Part 1) Video

Paula Scher: The Geography of Design (Part 2) Video