It’s “challenging to figure out how to be as creative as possible while wearing both hats” … one as creative director and another as agency owner.
In this video interview listen to Domenick Rella, partner at advertising agency RellaCowan, talk about his background, the business of advertising and his agency’s approach.
Through years of working in marketing and advertising, Domenick has honed a creative philosophy that has led to innumerable successful projects for clients and, not incidentally, won many awards. Prior to founding Rella:Cowan, he was art director for several agencies in the Southeast, and more recently, serving as associate creative director and creative director. His wide-ranging background includes print (direct and publication), broadcast and interactive advertising for clients in technology, research, finance, manufacturing and retail. Domenick also worked for Qualex, Kodak’s photo finishing division, where he was creative team leader in charge of national branding for Target Film Developing. (via RellaCowan.com) Oddity: Derives life lessons from “The Big Lebowski” Contact Domenick Rella