- We Don’t Want Regular Anything

Think out of the box. We don’t want ordinary. Push it to the limit. Create something extraordinary. Differentiate yourself. All instill fear of somehow not measuring up.  It’s also meaningless if read a la carte.

Via a video posted on the Chase Jarvis blog:

“No one want (sic) ordinary photographers anymore. No one wants regular photographers. They want someone that can bring some kind of special lens or special expertise to the conversation.”

No doubt we’re on target when we say these things but what the hell do they really mean? Different than what, the current trend? Where’s the limit that I’m pushing?

We all hear “No one wants ordinary” at the ignorance of anything that follows. If you read any of the comments that follow the Jarvis post, they were all focused on this frustration as if to scream, “Ordinary! Don’t call me ordinary, I hate all that fringe shit”.

Keep reading folks. Hidden in plain sight is the more meaningful segment of the quote:

“You have convictions, you have ideas. They may not be perfect, but just get them out there. Give them a shot.”

This means to find what’s inside and do whatever you must to get it out. If successful there is no way you can be ordinary.  Regardless of what you read and hear today, I guarantee that commercial artists of any generation have not subscribed to “they want ordinary”.  - by Bruce DeBoer