Professional Ego Wrestling

Professional Ego Wrestling

Professional creatives perform a near constant wrestling match with ego. In crowded fields of talent, ego is all at once responsible for relentlessly pushing a creative vision and crushing it to death.

As far as I can tell, an artist’s ego is really a set of twins. Equally responsible for driving confidence in creative vision or stomping out risk taking and adventure.

Like a hit single with a B side, creative professionals keep on “doing” for two reasons. First, we don’t want to do anything other than create our stuff but we need to earn a living, i.e. we do it for money. If balanced correctly, that’s the “B” side, side “A” is the desire to influence others through our works. Folks may like side “B” but it’s not why you cut the single in the first place.

Imagine you’re a creative whore, then picture the ego damaging consequence of standing on a busy street corner unable to attract better than a $5 customer. Sooner or later wouldn’t you get the message, “I’m simply not that sexy”? At first you’d tell yourself, “I’m always standing on the wrong corner” or “they got theirs at home today.” As a result, creativity turns reactive as ego measures worth in dollars. It’s hardly coincidence that money and creativity appear inversely proportional.

From where does this vague invariant excellence standard originate? It’s how things “need to be” if they’re to be labeled “sexy”. Like an artistic sea level; above it influence thrives and below it lives creative floaters. Influence is sexy; influential creatives are worth more than $5. It’s the “A” side.

Our ego tells us to make judgments; comparing our work to others, contrasting it with our own reputation. The evil twin is reactive pushing fear like a drug but our good twin gives confidence in our influential vision. “If I do it my way it’s way above sea level.”

Broadcasting ego without influence to match is arrogance. No one wants that; it makes others uncomfortable. Arrogance is a sure sign that the twin egos are out of balance, i.e. the evil twin is in command giving too much glory to the “B” side. Conversely, a professional creative “order taker” needs an ass kicking by the good twin.

Influencers are talented wrestlers. Egocentrism of great influencers is a sign of a match winner. Consider it creative hypomania without the down side.

[via Influencers webiste]
INFLUENCERS is a short documentary that explores what it means to be an influencer and how trends and creativity become contagious today in music, fashion and entertainment.

The film attempts to understand the essence of influence, what makes a person influential without taking a statistical or metric approach.

Written and Directed by Paul Rojanathara and Davis Johnson, the film is a Polaroid snapshot of New York influential creatives (advertising, design, fashion and entertainment) who are shaping today’s pop culture.

“Influencers” belongs to the new generation of short films, webdocs, which combine the documentary style and the online experience.

Ego, Motivation, Passion

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