If one more person relates the K.I.S.S. principle like it’s a revelation I swear I’ll throw them in the middle of Time Square at rush hour and yell: “OK Smart-ass keep THAT simple.” Nearly impossible, Jason Fried would do it.
Jason Fried is the co-founder and President of 37 signals, an open source web application company specializing in cloud computing. Their website from the late 90’s was super simple – small dots of navigation on an all white field if I accurately recall; the forefront of usability.
Contrasting a venture funded company to a self funded company, in another part of the Big Think interview, Fried points to the opening goal of the former is to spend while the latter is to make money. The skill set and priorities are straightforward from the start when self funded but more to the point, I think options are fewer; opportunities tend to be more focused when funds must be earned before spent. Avoid the complex whenever possible.
Overwhelmed by big ideas, his advice for entrepreneurs is equally as valid for artists, writers, photographers or musicians – have a big idea, cut it in half. It’s easy to get beleaguered which – still easier – leads to half the excitement, half the message getting lost, or half your effort being wasted. Do the small things well, make the smallest thing fresh and new, succeed at the basics and you’ve made a difference.
Jason Fried [via BigThink.com]
Jason Fried is the co-founder and President of 37signals, the Chicago-based web-application company. He has co-authored all of 37signals’ books, including the upcoming, “Rework,” as well as the ‘minimalist manifesto,’ “Getting Real: The Smarter, Faster, Easier Way to Build a Successful Web Application” He also helps to maintain the company’s popular blog, Signal vs. Noise, and is regularly invited to speak around the world on entrepreneurship, design, management, and software.
[via 2009 Creativity 50]
Saying goodbye to bloat is at the heart of 37signals, a software company that has raised eyebrows in the business world for its products—and philosophies—promoting efficiency in the workplace. Driving all this is the company’s principled and often outspoken CEO Jason Fried. His nine-year-old web-design-turned-software company has maintained a steadfast insistence on core principles of flexibility and simplicity, embodied in its manifesto, a 37-point straight talk about web design. Fried later elaborated on those ideals in a full-fledged tome on efficient application-building, Getting Real.