Comments on: Pespi Refresh: good cause but what’s missing? http://www.permissiontosuck.com/pespi-refresh-whats-missing/ Fearless Pursuit of Creativity Mon, 30 Jan 2012 04:38:03 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Bruce DeBoer http://www.permissiontosuck.com/pespi-refresh-whats-missing/comment-page-1/#comment-426 Bruce DeBoer Mon, 01 Mar 2010 13:24:58 +0000 http://www.permissiontosuck.com/?p=2247#comment-426 I can agree that we'll have to wait and see but my money is on the campaign making a relatively small group happy, doing some really good stuff for causes but not selling more than a case of product. Most of those who know anything about it are marketing folks and those hoping to get money for their cause - not thirsty people. If you're familiar with Lenovo's http://www.nameyourdreamassignment.com/ I think Capstrat.com got it closer to right because they are engaging their target and creating buzz in the photographic community; one which they wanted to penetrate. I'm not sure they took it far enough but that's for another post. I can agree that we’ll have to wait and see but my money is on the campaign making a relatively small group happy, doing some really good stuff for causes but not selling more than a case of product. Most of those who know anything about it are marketing folks and those hoping to get money for their cause – not thirsty people.

If you’re familiar with Lenovo’s http://www.nameyourdreamassignment.com/ I think Capstrat.com got it closer to right because they are engaging their target and creating buzz in the photographic community; one which they wanted to penetrate. I’m not sure they took it far enough but that’s for another post.

]]> By: edwardboches http://www.permissiontosuck.com/pespi-refresh-whats-missing/comment-page-1/#comment-425 edwardboches Mon, 01 Mar 2010 12:51:12 +0000 http://www.permissiontosuck.com/?p=2247#comment-425 Not sure I agree. Too soon to tell. What Pepsi is doing is the opposite of getting behind a cause. It's getting behind its customers and its community. It's thinking about consumers not as an audience but as participants and creators of value. We have to wait and see what people do with their grants. So far, interestingly, the only thing big about the program is, ironically, the advertising. We hear about the PRP through ads and promotions rather than the outcome. But this could be a long term idea that works. And credit to them for trying. Not sure I agree. Too soon to tell. What Pepsi is doing is the opposite of getting behind a cause. It’s getting behind its customers and its community. It’s thinking about consumers not as an audience but as participants and creators of value. We have to wait and see what people do with their grants. So far, interestingly, the only thing big about the program is, ironically, the advertising. We hear about the PRP through ads and promotions rather than the outcome. But this could be a long term idea that works. And credit to them for trying.

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