Social Media Schiziod Marketing

I attended a Social Media event a few weeks ago and walked away with these incomplete thoughts:

1. Most people have no f’ing clue how to integrate their marketing efforts – I want to coin the term: Schizoid Marketing
2. Social Media Marketing feels similar to custom publishing and Tweets are the table of contents and the index.
3. Companies are engaging in social media but are critical when people get all “social” on them by acting less professional.
4. The ideas surrounding authenticity and transparency are still only words to many, it hasn’t sunk in yet.
5. There is a very wide gap between those who “get it” (almost, maybe, kind of) and those who don’t.
6. Everyone has a brand, but in the age of Social Media companies don’t own their brand, so where does that leave us – do we no longer own our personal brand?
7. We build personal brand capital by what we do for others (the pull) but as soon as we start bragging about what we can do (the push) we spend it.