Tag Archive | "advertising"
VW ‘Punch Dub’ Ad is the Winner of the Super Bowl Spots
Just in case you were wondering about my opinion, Volkswagen is the ad winner - for my money (not that it has anything to do with my money) - of the 2010 Superbowl spots and here's why.
Continue reading...Talking with Agency Owner / Creative Director – Domenick Rella
Monday, January 4, 2010
It’s “challenging to figure out how to be as creative as possible while wearing both hats” … one as creative director and another as agency owner. In this video interview listen to Domenick Rella, partner at advertising agency RellaCowan, talk about his background, the business of advertising and his agency's approach.
Continue reading...A Message for Crowdsourcing Fans from PermissionToSuck.com
Monday, December 21, 2009
Creativity is principally the domain of an individual enhanced by great relationships, but just as a properly harnessed horse team can pull harder, the right creative team can produce more consistently powerful messages. That said, teamwork isn’t what crowdsourcing stimulates. Consequently, don’t expect a creative product superior to that which you’d get from a reputable individual or strong creative team. Fluffy the cat will probably fetch your morning paper more often.
Continue reading...Talking with Design Thinker: David Burney, Part I
Monday, November 30, 2009
Many of us are heartbroken. We love artifacts of design: the photo, the logo, the brochure, the packaging. As uncomfortable as change feels, our economy has moved away from industry or information and into ideas. Design thinking has replaced designing artifacts as the focus of our creative industry. In part I of the interview for PermissionToSuck.com, NewKind.com CEO David Burney begins to explain how he thinks design is changing.
Continue reading...Create Intangible Satisfaction – Rory Sutherland
Thursday, October 22, 2009
In this video Sutherland reveals what I love about advertising. At its best, advertising adds value by altering our perception of the product. This may sound dirty but increasing your works intrinsic value would do wonders to your emotional health regardless of form, would it not? Adding intangible value can be just as satisfying as “real” value according to Rory Sutherland.
Continue reading...Talking with Photographer – Bruce DeBoer
Tuesday, October 13, 2009
In 1970, a 12 year old boy enthusiastically picked up the family Kodak Instamatic and started pointing it at anything. Or was it everything – hard to tell – but after only one twelve exposure cassette, he was running to the corner Drug for processing. Every photographer knows the ecstasy of repeated shutter clicks whether more »
Continue reading...Dan Wieden, “Move Me Dude!”
Friday, September 11, 2009
Dan Weiden - Principle at Weiden and Kennedy Advertising talks briefly about creating and communicating ideas about brands in a short Video.
Continue reading...More Crowdsourcing – Jeff Howe Video
Thursday, September 3, 2009
In this Video Jeff Howe - contributing editor at Wired - explains the what, why, and how to take advantage of a radically changed landscape. Jeff Howe first brought Crowdsourcing to light through an article in Wired Magazine back in 2006.
Continue reading...Do Different
Wednesday, September 2, 2009
We feel before we think. We do before we feel. If logic follows, we need to do different if we are to think different. This 3 year old "Think Different" ad is a good reminder of what innovation doing different produces.
Continue reading...Crowd Source This
Monday, August 24, 2009
This is a marketer's Public Option: Leverage the intelligence of crowds. Collectively we are smarter that any one of us. This is utterly rational until conventional practice leads us to design by committee and the psychotic paralysis of group think. Harnessing the creative horde - without the pitfalls that brought us the Bay of Pigs disaster - is what Crowdsourcing attempts to do. The long tail has caused an atomization of marketing dollars and crowdsourcing is one of the new spray cans.
Continue reading...Video Interviews with Creative Professionals
Editorials by Permission To Suck Contributors
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Monday, February 8, 2010
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