In this Video: BBH band fans world wide submitted webcam footage for this co-created celebration of the band's music. It's an example of crowd sourcing creative content. Crowd sourcing is somewhat controversial because many professionals feel they are being at once undercut, but also that non professionals, when tapped through crowd sourcing, contribute to the marketing efforts of large companies that return millions in profits without being justly compensated.
Continue reading...Friday, August 14, 2009
I’m not sure this video is titled accurately but it is filled with fun clever advertising solutions. These will get your attention.
Continue reading...Monday, August 10, 2009
In this video: An old friend of mine, Bob Weeks, shows up in this short trailer for a film called Lemonade. Somehow, it feels appropriate for the times.
Continue reading...Thursday, May 18, 2006
When considering a marketing campaign visit your emotional parts. There is plenty of time for analysis: business structure, profit models, distribution, competitive positioning, and all that. Strategy stuff is a good time for your critical thinking. Message communication is time to use your emotion.
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Friday, August 21, 2009
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