Permission To Suck

Let Go of the Damn Rope

Benchmarking industry best practices are the chips you need to stay in the game. You've got to learn the skills to do the work. However, benchmarking is anti-creative. It’s a game of follow the leader. Hold on to that rope kids, we don’t want to leave you behind. Nice short video the BMW produced in "06 demonstrates innovation, engineering and art colliding.