Call it our passion but if you’re anything like me, it’s mostly taken for granted until discovering a void. If I'm selling my value and forget my "WHY", then my cause is lost. Here's me starting with "WHY".
Continue reading...Friday, October 15, 2010
A good brand constitutes “poetic faith”. They tell a “semblance of the truth sufficient to procure for these shadows of imagination that willing suspension of disbelief”. The critical word here being: "willing".
Continue reading...Sunday, August 29, 2010
I’m screwed. The flight is full. I need to go where I’m going but there are only middle seats. Isle seat gate keepers refuse to look me in the eye. Creativity has a middle seat and as with airlines, you never want to be in it.
Continue reading...Tuesday, June 15, 2010
I had a chance to talk with Creative Director and Copywriter Mike Allen about his career in Advertising and get some of his thoughts on branding and creativity. Here are 10 minutes from that discussion.
Continue reading...Monday, June 7, 2010
What is the street artist’s intent? Anti-social pop art with an extreme satirical point intended for consumption across all socioeconomic barriers, or is it hype driven brandalism by an artistic terrorist bent on pulling one over on a naïve culture?
Continue reading...Friday, April 23, 2010
There. I’ve summed up conventional advertising in one paragraph, and brought it into the crowded, abundant, consumer centric internet years. Now it’s all about ME, keep your damn interruption marketing to yourself, I’ll find you when I want something you got. Unless ….
Continue reading...Thursday, April 8, 2010
Brilliant. This takes a giant step toward rebuilding Tiger Woods as a brand by reuniting him with a feeling of authenticity.
Continue reading...Sunday, March 21, 2010
It’s easy to follow stats and change content to raise the number of visitors to your company, social media website or online publishing site. Seth Godin and Edward Boches create good discussions.
Continue reading...Sunday, February 28, 2010
Pepsi uses the internet to field ideas and award favorites monthly with large sums of cash to finance a cause. Excellent. OK – that said, let me risk more by sounding overly cynical by asking about statistics regarding ROI for cause marketing. Here's a better idea.
Continue reading...Monday, February 8, 2010
Just in case you were wondering about my opinion, Volkswagen is the ad winner - for my money (not that it has anything to do with my money) - of the 2010 Superbowl spots and here's why.
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Tuesday, October 19, 2010
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