Tag Archive | "Branding"

Why Do You Take Photographs?

Tuesday, October 19, 2010

3 Comments

Why Do You Take Photographs?

Call it our passion but if you’re anything like me, it’s mostly taken for granted until discovering a void. If I'm selling my value and forget my "WHY", then my cause is lost. Here's me starting with "WHY".

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Branding with Authentic Poetic Faith

Friday, October 15, 2010

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Branding with Authentic Poetic Faith

A good brand constitutes “poetic faith”. They tell a “semblance of the truth sufficient to procure for these shadows of imagination that willing suspension of disbelief”. The critical word here being: "willing".

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Flashing the Middle Finger at the Dreaded Middle

Sunday, August 29, 2010

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Flashing the Middle Finger at the Dreaded Middle

I’m screwed. The flight is full. I need to go where I’m going but there are only middle seats. Isle seat gate keepers refuse to look me in the eye. Creativity has a middle seat and as with airlines, you never want to be in it.

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Talking with Advertising Creative Director – Mike Allen

Tuesday, June 15, 2010

5 Comments

Talking with Advertising Creative Director – Mike Allen

I had a chance to talk with Creative Director and Copywriter Mike Allen about his career in Advertising and get some of his thoughts on branding and creativity. Here are 10 minutes from that discussion.

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You Waiting for Permission?

Monday, June 7, 2010

3 Comments

You Waiting for Permission?

What is the street artist’s intent? Anti-social pop art with an extreme satirical point intended for consumption across all socioeconomic barriers, or is it hype driven brandalism by an artistic terrorist bent on pulling one over on a naïve culture?

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Everything is Social: How Creative Brands Can Earn Social Equity

Friday, April 23, 2010

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There. I’ve summed up conventional advertising in one paragraph, and brought it into the crowded, abundant, consumer centric internet years. Now it’s all about ME, keep your damn interruption marketing to yourself, I’ll find you when I want something you got. Unless ….

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Tiger and Earl – Well Dad, It’s Like This ….

Thursday, April 8, 2010

4 Comments

Brilliant. This takes a giant step toward rebuilding Tiger Woods as a brand by reuniting him with a feeling of authenticity.

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Focus on What Matters – Good Points from Two Smart People

Sunday, March 21, 2010

2 Comments

It’s easy to follow stats and change content to raise the number of visitors to your company, social media website or online publishing site. Seth Godin and Edward Boches create good discussions.

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Pespi Refresh: good cause but what’s missing?

Sunday, February 28, 2010

2 Comments

Pepsi uses the internet to field ideas and award favorites monthly with large sums of cash to finance a cause. Excellent. OK – that said, let me risk more by sounding overly cynical by asking about statistics regarding ROI for cause marketing. Here's a better idea.

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VW ‘Punch Dub’ Ad is the Winner of the Super Bowl Spots

Monday, February 8, 2010

3 Comments

VW ‘Punch Dub’ Ad is the Winner of the Super Bowl Spots

Just in case you were wondering about my opinion, Volkswagen is the ad winner - for my money (not that it has anything to do with my money) - of the 2010 Superbowl spots and here's why.

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