Tag Archive | "Branding"

Talking with Advertising Creative Director – Mike Allen

Tuesday, June 15, 2010

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Talking with Advertising Creative Director – Mike Allen

I had a chance to talk with Creative Director and Copywriter Mike Allen about his career in Advertising and get some of his thoughts on branding and creativity. Here are 10 minutes from that discussion.

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You Waiting for Permission?

Monday, June 7, 2010

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You Waiting for Permission?

What is the street artist’s intent? Anti-social pop art with an extreme satirical point intended for consumption across all socioeconomic barriers, or is it hype driven brandalism by an artistic terrorist bent on pulling one over on a naïve culture?

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Everything is Social: How Creative Brands Can Earn Social Equity

Friday, April 23, 2010

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There. I’ve summed up conventional advertising in one paragraph, and brought it into the crowded, abundant, consumer centric internet years. Now it’s all about ME, keep your damn interruption marketing to yourself, I’ll find you when I want something you got. Unless ….

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Tiger and Earl – Well Dad, It’s Like This ….

Thursday, April 8, 2010

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Brilliant. This takes a giant step toward rebuilding Tiger Woods as a brand by reuniting him with a feeling of authenticity.

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Focus on What Matters – Good Points from Two Smart People

Sunday, March 21, 2010

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It’s easy to follow stats and change content to raise the number of visitors to your company, social media website or online publishing site. Seth Godin and Edward Boches create good discussions.

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Pespi Refresh: good cause but what’s missing?

Sunday, February 28, 2010

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Pepsi uses the internet to field ideas and award favorites monthly with large sums of cash to finance a cause. Excellent. OK – that said, let me risk more by sounding overly cynical by asking about statistics regarding ROI for cause marketing. Here's a better idea.

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VW ‘Punch Dub’ Ad is the Winner of the Super Bowl Spots

Monday, February 8, 2010

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VW ‘Punch Dub’ Ad is the Winner of the Super Bowl Spots

Just in case you were wondering about my opinion, Volkswagen is the ad winner - for my money (not that it has anything to do with my money) - of the 2010 Superbowl spots and here's why.

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Keith “KK” Barrett – World Designer

Monday, October 5, 2009

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Keith “KK” Barrett – World Designer

Good advice for marketers: When designing worlds, leave an impression that will surround the characters in the foreground, they carry their world with them. Keith KK Barrett talks about production design.

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Dan Wieden, “Move Me Dude!”

Friday, September 11, 2009

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Dan Weiden - Principle at Weiden and Kennedy Advertising talks briefly about creating and communicating ideas about brands in a short Video.

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Master of Your Domain

Thursday, July 9, 2009

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I’ve been reading “Ignore Everybody” written by Hugh MacLeod of gapingvoid.com fame. He’s a creative dude with a quirky style who is profound in his discourse but disguises it well in a defiant “fuck you” attitude.

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