Permission To Suck

Keith “KK” Barrett – World Designer

Monday, October 5, 2009

Good advice for marketers: When designing worlds, leave an impression that will surround the characters in the foreground, they carry their world with them. Keith KK Barrett talks about production design.

Dan Wieden, “Move Me Dude!”

Friday, September 11, 2009

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Dan Weiden - Principle at Weiden and Kennedy Advertising talks briefly about creating and communicating ideas about brands in a short Video.

Master of Your Domain

Thursday, July 9, 2009

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I’ve been reading “Ignore Everybody” written by Hugh MacLeod of gapingvoid.com fame. He’s a creative dude with a quirky style who is profound in his discourse but disguises it well in a defiant “fuck you” attitude.

Embrace What You Own

Wednesday, July 1, 2009

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Your pallet is filled only with those colors you own. Trying to paint yellow when you own orange is wrought with frustrating failure. You may come close but the inauthentic nature of orange trying to be yellow will reveal a derivative poser.

ROI Marketing – Same as it used to be

Tuesday, January 17, 2006

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Anyone who’s worked at an advertising agency knows that “creatives” and “suits” are customarily confined to separate spaces – often on separate floors. Living dangerously is walking your client through the creative offices unannounced – account people typically avoid it. Suits know that unless their client would eagerly cheer Copywriters or Art Directors to victory in a game of Foosball, it’s safer to arrange the creative tour in advance.

Internet Strategy Primer

Wednesday, July 13, 2005

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Proposition: We have steadily integrated the Internet into our lives better than most businesses are integrating the web into overall strategy. The Internet is a channel that profoundly accelerated information and widened its access. The result is that the Internet is a great equalizer for businesses; fringe players can compete with the big boys. In turn, this underscores the importance of strategic positioning for both web based and more traditional businesses.