Tag Archive | "Crowd Sourcing"

Clay Shirky’s Cognitive Surplus: We are changing how we use our free time.

Monday, June 28, 2010

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Clay Shirky, author of “Here Comes Everybody” is one of everyone’s favorite TED speakers. Here are a few of the points I took from his most recent on Cognitive Surplus – a title shared by his latest book.

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A Tale of Two Sources: Crowd and Open

Thursday, April 15, 2010

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A Tale of Two Sources: Crowd and Open

My encounter with Bird House Design and the first ever user-generated HD Video Contest where photographers become filmmakers, and take it beyond the still frame. Vincent Laforet and Canon kick off the improv video story which was on Chapter 4 as of this writing.

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King-O-Fads or King of Ads – I’ll tell you what …

Tuesday, April 13, 2010

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Does anyone else find something Deliciously ironic about hiring the best in the business to produce a spot that will invite the production of a bunch of borderline Cheesy spots?

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Pespi Refresh: good cause but what’s missing?

Sunday, February 28, 2010

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Pepsi uses the internet to field ideas and award favorites monthly with large sums of cash to finance a cause. Excellent. OK – that said, let me risk more by sounding overly cynical by asking about statistics regarding ROI for cause marketing. Here's a better idea.

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Yes and …

Thursday, February 18, 2010

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Yes and …

I live for the thrill – a captivating moment in the creative process when engagement turns exciting. Nothing else matters but refining how it sounds, looks, reads, feels. My concentration is off the immersion chart. It’s nothing like drilling for oil – more like sharing demonstrative dreams at 20 - 20,000 MHz.

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Crowds are Dull, Committees are Deadly, Creativity Needs Freedom

Monday, January 25, 2010

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Crowds are Dull, Committees are Deadly, Creativity Needs Freedom

The committee is usually wrong; yet the crowd is commonly right and incredibly dull. If you’re part of the crowd you’ll be sourced and forgotten. Ji Lee and his bubble project is a good example of how it's done right.

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Creative Denial, Anger, Bargaining, & Acceptance

Thursday, January 14, 2010

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Creative Denial, Anger, Bargaining, & Acceptance

Lately, creative professionals are suffering the heartbreak of a fading uniqueness and coping with the pressure to add value in other ways. Clay Shirky gave his first TED talk in 2005. His institution v. collaboration presentation must have appeared abstract to more folks then than now, nevertheless, Clay’s talk hasn’t faded in value for those of us trying to recover our bearings in a once familiar profession.

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PTS :: Creative Marketing Watchlistapalooza for 2010

Thursday, January 7, 2010

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PTS :: Creative Marketing Watchlistapalooza for 2010

Predictions? No. Trends? Uhhh, not really, but mainly because I refuse to be called trendy. What the PTS Watchlistapalooza represents are ideas that make sense for the next five or more years. All of these points are especially important for the creative professional since we are the tip of the spear.

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A Message for Crowdsourcing Fans from PermissionToSuck.com

Monday, December 21, 2009

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A Message for Crowdsourcing Fans from PermissionToSuck.com

Creativity is principally the domain of an individual enhanced by great relationships, but just as a properly harnessed horse team can pull harder, the right creative team can produce more consistently powerful messages. That said, teamwork isn’t what crowdsourcing stimulates. Consequently, don’t expect a creative product superior to that which you’d get from a reputable individual or strong creative team. Fluffy the cat will probably fetch your morning paper more often.

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Talking with Design Thinker: David Burney, Part II

Thursday, December 3, 2009

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Talking with Design Thinker: David Burney, Part II

Undeniable. We live in interesting times. Perhaps it takes more courage - albeit a different kind (a New Kind if you will) - to live now than during the original Renaissance. Creativity is spilling into the streets creating an awareness that we haven't seen before these last few years. In part II of the interview with David Burney, he frames his ideas about what we should be thinking in the next decade and what our value is currently as creative professionals.

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