Tag Archive | "Crowd Sourcing"
PTS :: Creative Marketing Watchlistapalooza for 2010
Predictions? No. Trends? Uhhh, not really, but mainly because I refuse to be called trendy. What the PTS Watchlistapalooza represents are ideas that make sense for the next five or more years. All of these points are especially important for the creative professional since we are the tip of the spear.
Continue reading...A Message for Crowdsourcing Fans from PermissionToSuck.com
Monday, December 21, 2009
Creativity is principally the domain of an individual enhanced by great relationships, but just as a properly harnessed horse team can pull harder, the right creative team can produce more consistently powerful messages. That said, teamwork isn’t what crowdsourcing stimulates. Consequently, don’t expect a creative product superior to that which you’d get from a reputable individual or strong creative team. Fluffy the cat will probably fetch your morning paper more often.
Continue reading...Talking with Design Thinker: David Burney, Part II
Thursday, December 3, 2009
Undeniable. We live in interesting times. Perhaps it takes more courage - albeit a different kind (a New Kind if you will) - to live now than during the original Renaissance. Creativity is spilling into the streets creating an awareness that we haven't seen before these last few years. In part II of the interview with David Burney, he frames his ideas about what we should be thinking in the next decade and what our value is currently as creative professionals.
Continue reading...Can I Get a Witness?
Monday, October 26, 2009
Testimonials are equal exchanges: nothing is more powerful than familiarity with greatness when attempting to strengthen a network. When I ask you to like me, you feel the emotional risk immediately unless I have a network of allies sending a clear message that my greatness is authentic and tested.
Continue reading...Creatives & The Hope Economy: What Do We Do Now?
Tuesday, September 22, 2009
Ideas are cheap and plentiful and offered like opinions at a political rally. Talent is everywhere, making us indignant that those with it aren’t better off. Yet companies aren’t looking for talent so much as marketable talent nor ideas so much as marketable solutions. Marketable mediocrity is preferred over unmarketable brilliance or talent with low ROI. So should we be appalled when creativity is harvested like feed corn as soon as the network bandwidth (see “The Long Tail”) is wide enough to sift it as though panning for gold?
Continue reading...“Do It Because You Like It” – Dan Pink
Monday, September 14, 2009
Our default is to be risk reluctant and to think things through to a logical end with no deviation from task. We narrow our purpose and use our craftiness to get to the finish line as fast and as free from criticism as possible – we go with what we know when under pressure. Perform with all eyes on you and you’ll do what it takes not to fail, together with relying on a tested formula for success. ----> In his TED video presentation, Dan Pink gives an outstanding presentation – argument if you will – for what science asserts truly motivates us. Dan explains that there is a mismatch between what science shows and what business does. Business wants innovation, yet motivates us to be formulaic with a narrow view of problem solving.
Continue reading...More Crowdsourcing – Jeff Howe Video
Thursday, September 3, 2009
In this Video Jeff Howe - contributing editor at Wired - explains the what, why, and how to take advantage of a radically changed landscape. Jeff Howe first brought Crowdsourcing to light through an article in Wired Magazine back in 2006.
Continue reading...CrowdSpring Design – good, bad, or ugly
Monday, August 31, 2009
CrowdSpring.com is a site that connects crowdsourced design projects with those who are willing to do the work on spec. - which means, do the work with no guarantee of payment. In fact, the odds are that you won't see any money at all. Crowd Spring is no healthier to the Design industry than iStock Photo is to the professional photo industry but it's a fairly ingenious way to harvest the long tail of design. Crowd sourcing has become the public option for media services. PTS in no way endorses CrowdSpring; we're officially neutral but welcome all comments.
Continue reading...Crowd Source This
Monday, August 24, 2009
This is a marketer's Public Option: Leverage the intelligence of crowds. Collectively we are smarter that any one of us. This is utterly rational until conventional practice leads us to design by committee and the psychotic paralysis of group think. Harnessing the creative horde - without the pitfalls that brought us the Bay of Pigs disaster - is what Crowdsourcing attempts to do. The long tail has caused an atomization of marketing dollars and crowdsourcing is one of the new spray cans.
Continue reading...SOUR ‘日々の音色 (Hibi no neiro) – Co-Created Video
Friday, August 21, 2009
In this Video: BBH band fans world wide submitted webcam footage for this co-created celebration of the band's music. It's an example of crowd sourcing creative content. Crowd sourcing is somewhat controversial because many professionals feel they are being at once undercut, but also that non professionals, when tapped through crowd sourcing, contribute to the marketing efforts of large companies that return millions in profits without being justly compensated.
Continue reading...Video Interviews with Creative Professionals
Editorials by Permission To Suck Contributors
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Thursday, January 7, 2010
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