Something well designed is compelling; we are drawn to its efficiency, effectiveness, elegance, beauty, and often it’s cleverness and humor. You’re a designer when you arrange your clothes in an order that gets you out the door faster in the morning, or when you plan a route to the office. Then why is “design thinking” [...]
Continue reading...Tuesday, May 18, 2010
In general, the scarcity shift is away from artifacts and toward process. Can you establish the culture that creates, the moment worth photographing, the performance that affects, or the product that markets itself?
Continue reading...Thursday, May 13, 2010
If you’re a creativity supplier be very proud of your steady revenue in the face of change. Either you’re a positioning genius in an unstable market or it just may be the quiet before a bigger storm.
Continue reading...Sunday, February 28, 2010
Pepsi uses the internet to field ideas and award favorites monthly with large sums of cash to finance a cause. Excellent. OK – that said, let me risk more by sounding overly cynical by asking about statistics regarding ROI for cause marketing. Here's a better idea.
Continue reading...Tuesday, February 2, 2010
Design thinking goes mainstream - this video gives a behind the scene look at the Business Week awards for best designs.
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Tuesday, June 22, 2010
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