Tag Archive | "Differentiation"

Why Do You Take Photographs?

Tuesday, October 19, 2010

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Why Do You Take Photographs?

Call it our passion but if you’re anything like me, it’s mostly taken for granted until discovering a void. If I'm selling my value and forget my "WHY", then my cause is lost. Here's me starting with "WHY".

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The Noise of New

Friday, September 3, 2010

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That will never happen again. It’s easy to say, “So what” or “Thank God”. But my point is that I use that experience - that experience that will never happen again - ever day whether I’m behind the camera or computer.

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Flashing the Middle Finger at the Dreaded Middle

Sunday, August 29, 2010

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Flashing the Middle Finger at the Dreaded Middle

I’m screwed. The flight is full. I need to go where I’m going but there are only middle seats. Isle seat gate keepers refuse to look me in the eye. Creativity has a middle seat and as with airlines, you never want to be in it.

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Talking with Advertising Creative Director – Mike Allen

Tuesday, June 15, 2010

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Talking with Advertising Creative Director – Mike Allen

I had a chance to talk with Creative Director and Copywriter Mike Allen about his career in Advertising and get some of his thoughts on branding and creativity. Here are 10 minutes from that discussion.

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Everything is Social: How Creative Brands Can Earn Social Equity

Friday, April 23, 2010

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There. I’ve summed up conventional advertising in one paragraph, and brought it into the crowded, abundant, consumer centric internet years. Now it’s all about ME, keep your damn interruption marketing to yourself, I’ll find you when I want something you got. Unless ….

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Creative Denial, Anger, Bargaining, & Acceptance

Thursday, January 14, 2010

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Creative Denial, Anger, Bargaining, & Acceptance

Lately, creative professionals are suffering the heartbreak of a fading uniqueness and coping with the pressure to add value in other ways. Clay Shirky gave his first TED talk in 2005. His institution v. collaboration presentation must have appeared abstract to more folks then than now, nevertheless, Clay’s talk hasn’t faded in value for those of us trying to recover our bearings in a once familiar profession.

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These Tools Are Insane

Monday, December 14, 2009

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These Tools Are Insane

In the late 80’s the Apple Mac II taught us to set typography. Immediately anyone could set type. We didn’t hardly notice when the stat camera darkroom was reclaimed for storage, or when you’re local type house became a Mailbox Etc. or a Postal Instant Press (similar to Kinko’s). Creative destruction is no longer a concept but a lifestyle.

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- We Don’t Want Regular Anything

Saturday, November 28, 2009

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- We Don’t Want Regular Anything

Think out of the box. We don’t want ordinary. Push it to the limit. Create something extraordinary. Differentiate yourself. All instill fear of not measuring up. It's also meaningless if read a la carte.

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Don’t Bore Me with Genius

Monday, October 19, 2009

2 Comments

The woman’s exceptional; mostly paints oil on canvas. She’s an invention of art school, but failed to graduate because of a hasty yearlong sojourn to Italy. A return to the states was followed by recurrent menial jobs as she continued to paint without gainful discovery. Dull. No combination of adjectives and adverbs would change the more »

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Do Different

Wednesday, September 2, 2009

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We feel before we think. We do before we feel. If logic follows, we need to do different if we are to think different. This 3 year old "Think Different" ad is a good reminder of what innovation doing different produces.

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