Tag Archive | "marketing"

Focus on What Matters – Good Points from Two Smart People

Sunday, March 21, 2010

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It’s easy to follow stats and change content to raise the number of visitors to your company, social media website or online publishing site. Seth Godin and Edward Boches create good discussions.

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Pespi Refresh: good cause but what’s missing?

Sunday, February 28, 2010

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Pepsi uses the internet to field ideas and award favorites monthly with large sums of cash to finance a cause. Excellent. OK – that said, let me risk more by sounding overly cynical by asking about statistics regarding ROI for cause marketing. Here's a better idea.

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Talking with Creative Director – Scott Ballew

Tuesday, February 9, 2010

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Talking with Creative Director – Scott Ballew

PermissionToSuck.com interviews Scott Ballew, V.P Creative Director at Capstrat, an integrated advertising and PR agency in the South East with about 100 employees.

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Crowds are Dull, Committees are Deadly, Creativity Needs Freedom

Monday, January 25, 2010

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Crowds are Dull, Committees are Deadly, Creativity Needs Freedom

The committee is usually wrong; yet the crowd is commonly right and incredibly dull. If you’re part of the crowd you’ll be sourced and forgotten. Ji Lee and his bubble project is a good example of how it's done right.

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Take an Apple Tablet for What Ailes You

Friday, January 22, 2010

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Take an Apple Tablet for What Ailes You

Ben Kunz produced a great video short demonstrating the hopes of the Apple Tablet and why it will relieve some frustration points generated by Web 2.0.

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Creative Denial, Anger, Bargaining, & Acceptance

Thursday, January 14, 2010

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Creative Denial, Anger, Bargaining, & Acceptance

Lately, creative professionals are suffering the heartbreak of a fading uniqueness and coping with the pressure to add value in other ways. Clay Shirky gave his first TED talk in 2005. His institution v. collaboration presentation must have appeared abstract to more folks then than now, nevertheless, Clay’s talk hasn’t faded in value for those of us trying to recover our bearings in a once familiar profession.

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PTS :: Creative Marketing Watchlistapalooza for 2010

Thursday, January 7, 2010

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PTS :: Creative Marketing Watchlistapalooza for 2010

Predictions? No. Trends? Uhhh, not really, but mainly because I refuse to be called trendy. What the PTS Watchlistapalooza represents are ideas that make sense for the next five or more years. All of these points are especially important for the creative professional since we are the tip of the spear.

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Social Media Schiziod Marketing

Tuesday, December 29, 2009

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Social Media Schiziod Marketing

I attended a Social Media event a few weeks ago and walked away with these incomplete thoughts.

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Talking with Design Thinker: David Burney, Part II

Thursday, December 3, 2009

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Talking with Design Thinker: David Burney, Part II

Undeniable. We live in interesting times. Perhaps it takes more courage - albeit a different kind (a New Kind if you will) - to live now than during the original Renaissance. Creativity is spilling into the streets creating an awareness that we haven't seen before these last few years. In part II of the interview with David Burney, he frames his ideas about what we should be thinking in the next decade and what our value is currently as creative professionals.

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Talking with Design Thinker: David Burney, Part I

Monday, November 30, 2009

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Talking with Design Thinker: David Burney, Part I

Many of us are heartbroken. We love artifacts of design: the photo, the logo, the brochure, the packaging. As uncomfortable as change feels, our economy has moved away from industry or information and into ideas. Design thinking has replaced designing artifacts as the focus of our creative industry. In part I of the interview for PermissionToSuck.com, NewKind.com CEO David Burney begins to explain how he thinks design is changing.

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