It’s easy to follow stats and change content to raise the number of visitors to your company, social media website or online publishing site. Seth Godin and Edward Boches create good discussions.
Continue reading...Sunday, February 28, 2010
Pepsi uses the internet to field ideas and award favorites monthly with large sums of cash to finance a cause. Excellent. OK – that said, let me risk more by sounding overly cynical by asking about statistics regarding ROI for cause marketing. Here's a better idea.
Continue reading...Tuesday, February 9, 2010
PermissionToSuck.com interviews Scott Ballew, V.P Creative Director at Capstrat, an integrated advertising and PR agency in the South East with about 100 employees.
Continue reading...Monday, January 25, 2010
The committee is usually wrong; yet the crowd is commonly right and incredibly dull. If you’re part of the crowd you’ll be sourced and forgotten. Ji Lee and his bubble project is a good example of how it's done right.
Continue reading...Friday, January 22, 2010
Ben Kunz produced a great video short demonstrating the hopes of the Apple Tablet and why it will relieve some frustration points generated by Web 2.0.
Continue reading...Thursday, January 14, 2010
Lately, creative professionals are suffering the heartbreak of a fading uniqueness and coping with the pressure to add value in other ways. Clay Shirky gave his first TED talk in 2005. His institution v. collaboration presentation must have appeared abstract to more folks then than now, nevertheless, Clay’s talk hasn’t faded in value for those of us trying to recover our bearings in a once familiar profession.
Continue reading...Thursday, January 7, 2010
Predictions? No. Trends? Uhhh, not really, but mainly because I refuse to be called trendy. What the PTS Watchlistapalooza represents are ideas that make sense for the next five or more years. All of these points are especially important for the creative professional since we are the tip of the spear.
Continue reading...Tuesday, December 29, 2009
I attended a Social Media event a few weeks ago and walked away with these incomplete thoughts.
Continue reading...Thursday, December 3, 2009
Undeniable. We live in interesting times. Perhaps it takes more courage - albeit a different kind (a New Kind if you will) - to live now than during the original Renaissance. Creativity is spilling into the streets creating an awareness that we haven't seen before these last few years. In part II of the interview with David Burney, he frames his ideas about what we should be thinking in the next decade and what our value is currently as creative professionals.
Continue reading...Monday, November 30, 2009
Many of us are heartbroken. We love artifacts of design: the photo, the logo, the brochure, the packaging. As uncomfortable as change feels, our economy has moved away from industry or information and into ideas. Design thinking has replaced designing artifacts as the focus of our creative industry. In part I of the interview for PermissionToSuck.com, NewKind.com CEO David Burney begins to explain how he thinks design is changing.
Continue reading...
Sunday, March 21, 2010
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