Permission To Suck

Create Intangible Satisfaction – Rory Sutherland

Thursday, October 22, 2009

In this video Sutherland reveals what I love about advertising. At its best, advertising adds value by altering our perception of the product. This may sound dirty but increasing your works intrinsic value would do wonders to your emotional health regardless of form, would it not? Adding intangible value can be just as satisfying as “real” value according to Rory Sutherland.

Creatives & The Hope Economy: What Do We Do Now?

Tuesday, September 22, 2009

6 Comments

Ideas are cheap and plentiful and offered like opinions at a political rally. Talent is everywhere, making us indignant that those with it aren’t better off. Yet companies aren’t looking for talent so much as marketable talent nor ideas so much as marketable solutions. Marketable mediocrity is preferred over unmarketable brilliance or talent with low ROI. So should we be appalled when creativity is harvested like feed corn as soon as the network bandwidth (see “The Long Tail”) is wide enough to sift it as though panning for gold?

Life plus 70 years: copyright strategies

Friday, August 18, 2006

0 Comments

Consider me a renowned painter universally appreciated for technique and creative vision. Buyers pain themselves to authenticate originals. Brush strokes and signatures are studied. Paints and canvas is analyzed. Money flows. Duplicates are nearly worthless in comparison to originals.

ROI Marketing – Same as it used to be

Tuesday, January 17, 2006

0 Comments

Anyone who’s worked at an advertising agency knows that “creatives” and “suits” are customarily confined to separate spaces – often on separate floors. Living dangerously is walking your client through the creative offices unannounced – account people typically avoid it. Suits know that unless their client would eagerly cheer Copywriters or Art Directors to victory in a game of Foosball, it’s safer to arrange the creative tour in advance.

Search Engine Overview

Thursday, November 17, 2005

0 Comments

hose search engine thingamabobs seem magical; type in a word or phrase and it finds them in seconds. Ever “Google” yourself? Witnessing your name show up on the first search page fills you with a peculiar pride, similar to seeing that passionate editorial you wrote for the Op Ed section of the paper. Then there is the cyber-joy in discovering that your website is first “O” worthy.

Internet Strategy Primer

Wednesday, July 13, 2005

0 Comments

Proposition: We have steadily integrated the Internet into our lives better than most businesses are integrating the web into overall strategy. The Internet is a channel that profoundly accelerated information and widened its access. The result is that the Internet is a great equalizer for businesses; fringe players can compete with the big boys. In turn, this underscores the importance of strategic positioning for both web based and more traditional businesses.

Dynamic website – what happened to HTML?

Wednesday, July 13, 2005

0 Comments

When was the last time you read your website? If you haven’t changed it recently the answer is probably embarrassing – it’s a cob web. A great site will build customer relationships by responding to market needs with quick adjustments, in other words: dynamically. After all, isn’t speed and efficiency a key internet feature?