Creativity confronts the status quo; “established authority” if you will. Creativity is by nature disruptive; always asking questions and refusing to follow. With our shift from authority to authenticity, wouldn’t it make sense that creativity has shifted too?
Continue reading...Friday, April 23, 2010
There. I’ve summed up conventional advertising in one paragraph, and brought it into the crowded, abundant, consumer centric internet years. Now it’s all about ME, keep your damn interruption marketing to yourself, I’ll find you when I want something you got. Unless ….
Continue reading...Sunday, March 21, 2010
It’s easy to follow stats and change content to raise the number of visitors to your company, social media website or online publishing site. Seth Godin and Edward Boches create good discussions.
Continue reading...Thursday, March 11, 2010
Creativity has always been owned by the masses; everyone is creative and with practice the depth of our creativity improves. The true uniqueness of our time is the new democracy of media; we are all publishers.
Continue reading...Sunday, February 28, 2010
Pepsi uses the internet to field ideas and award favorites monthly with large sums of cash to finance a cause. Excellent. OK – that said, let me risk more by sounding overly cynical by asking about statistics regarding ROI for cause marketing. Here's a better idea.
Continue reading...Tuesday, February 9, 2010
PermissionToSuck.com interviews Scott Ballew, V.P Creative Director at Capstrat, an integrated advertising and PR agency in the South East with about 100 employees.
Continue reading...Monday, February 8, 2010
Just in case you were wondering about my opinion, Volkswagen is the ad winner - for my money (not that it has anything to do with my money) - of the 2010 Superbowl spots and here's why.
Continue reading...Thursday, January 14, 2010
Lately, creative professionals are suffering the heartbreak of a fading uniqueness and coping with the pressure to add value in other ways. Clay Shirky gave his first TED talk in 2005. His institution v. collaboration presentation must have appeared abstract to more folks then than now, nevertheless, Clay’s talk hasn’t faded in value for those of us trying to recover our bearings in a once familiar profession.
Continue reading...Thursday, January 7, 2010
Predictions? No. Trends? Uhhh, not really, but mainly because I refuse to be called trendy. What the PTS Watchlistapalooza represents are ideas that make sense for the next five or more years. All of these points are especially important for the creative professional since we are the tip of the spear.
Continue reading...Tuesday, December 29, 2009
I attended a Social Media event a few weeks ago and walked away with these incomplete thoughts.
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Sunday, July 25, 2010
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