Permission To Suck

“Do It Because You Like It” – Dan Pink

Monday, September 14, 2009

Our default is to be risk reluctant and to think things through to a logical end with no deviation from task. We narrow our purpose and use our craftiness to get to the finish line as fast and as free from criticism as possible – we go with what we know when under pressure. Perform with all eyes on you and you’ll do what it takes not to fail, together with relying on a tested formula for success. ----> In his TED video presentation, Dan Pink gives an outstanding presentation – argument if you will – for what science asserts truly motivates us. Dan explains that there is a mismatch between what science shows and what business does. Business wants innovation, yet motivates us to be formulaic with a narrow view of problem solving.

SOUR ‘日々の音色 (Hibi no neiro) – Co-Created Video

Friday, August 21, 2009

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In this Video: BBH band fans world wide submitted webcam footage for this co-created celebration of the band's music. It's an example of crowd sourcing creative content. Crowd sourcing is somewhat controversial because many professionals feel they are being at once undercut, but also that non professionals, when tapped through crowd sourcing, contribute to the marketing efforts of large companies that return millions in profits without being justly compensated.

Master of Your Domain

Thursday, July 9, 2009

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I’ve been reading “Ignore Everybody” written by Hugh MacLeod of gapingvoid.com fame. He’s a creative dude with a quirky style who is profound in his discourse but disguises it well in a defiant “fuck you” attitude.

Life plus 70 years: copyright strategies

Friday, August 18, 2006

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Consider me a renowned painter universally appreciated for technique and creative vision. Buyers pain themselves to authenticate originals. Brush strokes and signatures are studied. Paints and canvas is analyzed. Money flows. Duplicates are nearly worthless in comparison to originals.

ROI Marketing – Same as it used to be

Tuesday, January 17, 2006

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Anyone who’s worked at an advertising agency knows that “creatives” and “suits” are customarily confined to separate spaces – often on separate floors. Living dangerously is walking your client through the creative offices unannounced – account people typically avoid it. Suits know that unless their client would eagerly cheer Copywriters or Art Directors to victory in a game of Foosball, it’s safer to arrange the creative tour in advance.

Search Engine Overview

Thursday, November 17, 2005

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hose search engine thingamabobs seem magical; type in a word or phrase and it finds them in seconds. Ever “Google” yourself? Witnessing your name show up on the first search page fills you with a peculiar pride, similar to seeing that passionate editorial you wrote for the Op Ed section of the paper. Then there is the cyber-joy in discovering that your website is first “O” worthy.

More Internet Strategy

Monday, October 17, 2005

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All but universal is the concept of personal space, private space and intimate space. Violate any one of an individual’s invisible concentric orbits with no invitation, and reactions range from mild discomfort to freak-out. Do it on a regular basis and you risk jail-time. Almost certainly then, personal, private and intimate marketing space exists.

Internet Strategy Primer

Wednesday, July 13, 2005

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Proposition: We have steadily integrated the Internet into our lives better than most businesses are integrating the web into overall strategy. The Internet is a channel that profoundly accelerated information and widened its access. The result is that the Internet is a great equalizer for businesses; fringe players can compete with the big boys. In turn, this underscores the importance of strategic positioning for both web based and more traditional businesses.