Permission To Suck

Creativity is Counterintuitive

Creativity can be so damn counter intuitive sometimes. For starters, “Ready, Shoot, Aim” can be as productive as its less ridiculed counterpart. Add the idea that time is money and creative digestion approaches 0.01 on the “doing” scale – plus – the decade’s trend of specialization and its corresponding vertical structure makes for a self perpetuating paradox.