Talking with Advertising Creative Director – Mike Allen

Tue, Jun 15, 2010

Advertising, Interviews

Talking with Advertising Creative Director – Mike Allen

I had a chance to talk with Creative Director and Copywriter Mike Allen about his career in Advertising and get some of his thoughts on branding and creativity.  Here are 10 minutes from that discussion.

As this embedded spot for American Airlines demonstrates, Mike gives voice to a brand’s essence.  This spot and two others in the campaign ran shortly after the 9/11 tragedy.  Worried that the country didn’t need a reminder of plane flight or the of who’s company mark was stenciled to the side of the terrorist weapon, American Airlines was on the verge of canceling all Advertising for 6 months.

The alternative was to show the emotion of what plane flight means to those who chose to travel; don’t show planes, show what planes can do besides fly into buildings. It’s easy to see how the “We know why you fly” campaign was born from these early spots written by Mike.

Additional 30 sec. spots in the Campaign from American Airlines 2001:
“Friends”
“Family”

Summery of Mike Allen’s Advertising History:

His 24-year advertising career includes creating brand-building work for American Airlines, Bank of America, Nortel Networks, Subaru of America, the U.S. Air Force, Bell Helicopter, Terminix and Bennigan’s while at Temerlin McClain in Dallas, TX.

From 2003-2009, He was ACD, then VP/Managing Creative Director at Rockett, Burkhead & Winslow (RBW) in Raleigh, NC, overseeing work and writing for BB&T, Biscuitville, Wavecom, Queens University of Charlotte, CORT Furniture and Old Dominion Freight Line across all media channels.

advertising, Branding, Copywriter, Creativity, Differentiation, emotional, Interview, marketing, Video

5 Responses to “Talking with Advertising Creative Director – Mike Allen”

  1. Lisa Anderson Says:

    Proud of you Mike.Such a great heartfelt commercial too!

  2. Dean Logan Says:

    Great interview Bruce! Mike is real stand-up guy and immeasurably talented. Glad to see he’s getting some much-deserved recognition for that campaign. It’s beautiful, beautiful work.

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