Brilliant. This takes a giant step toward rebuilding Tiger Woods as a brand by reuniting him with a feeling of authenticity. It’ll make some folks uncomfortable and it won’t make immediate sense to others, but in the long haul it makes Tiger Woods human which may make him even more valuable in the future than he was before the fiasco.
![Isaiah Mustafa [via Wikipedia]](http://www.permissiontosuck.net/wp-content/uploads/2011/03/200px-Isaiah_Mustafa-100x100.jpg "200px-Isaiah_Mustafa")
April 8th, 2010 at 7:15 pm
Your headline made me think you were going to write Tiger’s answer. The only thing I can say about this ad is that Weiden and Kennedy is better at positioning Tiger for the benefit of their apparel and equipment sales than Tiger is at positioning himself. He is lucky to have them.
April 8th, 2010 at 8:43 pm
No truer words have been written. It actually made me feel proud of our profession.